White Square | Белый Квадрат




One of the largest international creativity festivals in Europe «White Square» continues to call for entries.

Early bird deadline is February 28.

Annually agencies from more than 35 countries of the world, including Europe, The USA, China, MENA region, CIS countries, Asia, Latin America and others, submit their best entries in the sphere of marketing, advertising and communications to get the recognition of the professional jury and awards of the Festival.

Organizations, participants and the jury of the festival shares the principles of socially responsible marketing, peacefulness and defends universal human values.

This year, taking into account new trends in the field of marketing and the wishes of the participants, the organizers of the Festival decided to introduce new nominations in MARKETING SERVICES:


CT1 Product Innovation

CT2 Business Transformation

CT3 Customer Experience

CT4 Perfomance Marketing

CT5 Crisis Response

CT. CREATIVITY DRIVEN TRANSFORMATION celebrates projects which demonstrate creative business solutions, that drive changes or transformation of a business model, product, good or service, or provides creation of new brands, products or services. Not only communications, but also innovations and business solutions can be a key factor of success and business breakthrough in this contest.

Besides this there are 5 traditional contests in MARKETING SERVICES:

A. BRAND EXPERIENCE & ACTIVATION (celebrates multipurpose brand communication through the use of promo activation, immersion into brand, retail, design experience and 360° customer engagement)

C. PR (celebrates projects demonstrating how original thinking, transformative insight, strategy and  communication craftmanship have influenced public opinion and driven business, social and / or cultural changes, including projects with storytelling at its core, which established and enhanced reputation / business of an organisation / brand)

H. DIRECT (celebrates targeted response-driven creative communications)

CS. CAMPAIGNS: SECTORS (celebrates creative advertising campaigns with the use of multiple channels / media platforms with different categories of goods and services)

I. INNOVATIONS (celebrates all types of innovative, non-standard, free-format, outstanding brand communications).

The entries in MARKETING SERVICES CONTEST will be evaluated by MARKETING & DIGITAL jury line-up, professionals with international recognition in the advertising industry, numerous awards and experience of judging prestigious creativity festivals around the world.

If the entry fits into other contests, participants can submit it in additional categories for consideration by other jury line-ups, which may increase the chances of winning. Contest program of White Square Festival 2023 consists of 210 nominations in 8 categories:









Entries eligible to participate in the Festival are entries created and implemented between January 1, 2022 and April 28, 2023

To submit the entry participants need to format the entry according to the technical requirements for the chosen nomination. Entries will be judged in English, so all the submitted entries must be translated into English or have English subtitles. To upload the entries participants are to register on the website by clicking on the button "Submit entry", enter all the requested data, go through the process of submitting in personal cabinet in the selected nominations and wait for confirmation from the Festival moderators within 3 working days.

A complete guide to submitting entries can be found in the Entry Kit.