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WINNERS ARE ANNOUNCED!

21.05.2019

On April 19 White Square 2019 awards gala was held in Minsk. Contests program this year included 1019 entries from the CIS and Europe, that were submitted into 7 contests – Creativity, Branding, Marketing, Creative Effectiveness, Digital, Media, Social ad that were judged by 6 categories of international jury – 62 experts from 25 countries. 

So here are the winners! 

Creative Agency of the Festival who gained the biggest ammount of awards - Voskhod, Russia. Belarusian Agency of the Festival - Forte Grey. 


Grand Prix

entry The Blank Edition, agency IMPACT BBDO, Lebanon

entry Forte Femme, agency Voskhod, Russia

entry KOSHOGO, agency Leo Burnett Moscow, Russia

 

A. PROMO & ACTIVATION


A1 Use of channel / medium

Silver

entry Beware of Bots, agency Possible Group, Russia

Bronze

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

entry The Point of No Return, agency Great Advertising Group, Russia


A2 Use of brand experience

Gold

entry Forte Femme, agency Voskhod, Russia

Bronze

entry CineMoms, agency GForce/Grey, Kazakhstan

entry Plate & Bowl, agency RODNYA Creative PR Studio, Russia

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Short-list

entry "Dostup" Project (*Access), agency Mosaic media, Russia

entry 2018 in Review: Yandex.Taxi Riders' Personal Stats, agency Yandex.Taxi in-house studio, Russia

entry A look that sounds, agency e:mg, Russia

entry Mani cure, agency VMLY&R MEXICO, Mexico

entry Rewind to the 80's, agency e:mg, Russia

entry Time:Sharing, agency DPG, Russia


A3 Use of technology

Gold

entry Beware of Bots, agency Possible Group, Russia

Silver

entry "Dostup" Project (*Access), agency Mosaic media, Russia

 

A4 Strategy

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

A5 Campaign

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry "Dostup" Project (*Access), agency Mosaic media, Russia

entry The most epic promo, LLC "Eurotorg" Team, Belarus

Short-list

entry 24 Hours of Le MKAD, agency e:mg, Russia

entry TOYOTA PUSH THE LIMIT, agency ADWISE, Russia


A6 Low budget project

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Silver

entry Beware of Bots, agency Possible Group, Russia

entry Mold, agency BBDO Ukraine, Ukraine

Bronze

entry Safe the Rap, Deep creative digital agency, Russia


C. PR


C1 Use of PR practice

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstan

entry KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

entry “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia (moved from A2 Use of brand experience)

Short-list

entry 24 Hours of Le MKAD, agency e:mg, Russia


C2 Digital & Social

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

C3 Influencer

Short-list

entry A look that sounds, agency e:mg, Russia


C4 Strategy

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry CineMoms, agency GForce/Grey, Kazakhstan


C5 Campaign

Gold

entry Forte Femme, agency Voskhod, Russia

entry Thirsty Tags, agency Redberry, Georgia


H. DIRECT


H1 Use of direct medium

Bronze

entry Rewind to the 80's, agency e:mg, Russia

entry Stuck in Photostock, agency Forte Grey, Belarus

entry Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)

Short-list

entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine

 

H2 Digital & Social

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

H3 Strategy

Silver

entry Forte Femme, agency Voskhod, Russia


H4 Campaign

Gold

entry Forte Femme, agency Voskhod, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

I. INNOVATIONS


I1 Innovations

Silver

entry Beware of Bots, agency Possible Group, Russia


CREATIVE EFFECTIVENESS


E. CREATIVE EFFECTIVENESS


E1 Creative effectiveness

Gold

entry This is YOTA ad, agency Friends Moscow, Russia

Silver

entry #MoneyCanChallenge, agency Leo Burnett Ukraine, Ukraine

Bronze

entry #smthwentwrong, agency UAMASTER digital agency, Ukraine

Short-list

entry "Dostup" Project (*Access), agency Mosaic media, Russia

entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia

entry Time to Grow. Time to Speak, agency BBDO Russia Group, Russia


BRANDING


B. COMMUNICATION DESIGN


B1 Logo

Silver

entry Layered, agency Voskhod, Russia

entry Loudhead, agency Suprematika, Russia

Short-list

entry Mural Art Park, agency Brandon Archibald, Ukraine

entry Quantum Agro Tech -23, agency BBDO CA, Kazakhstan


B2 Corporate identity

Gold

entry Bushe, agency Suprematika, Russia

entry Layered, agency Voskhod, Russia

Silver

entry Aquality, agency DEPOT BRANDING AGENCY, Russia

entry RIVER MALL. BRUSHES INSTEAD OF A LOGO, agency BBDO Ukraine, Ukraine

Bronze

entry Design for design’s sake isn’t design, agency BBDO Ukraine, Ukraine

entry Hydroid, agency Terminal design, Russia

entry ZHEESHEE Production Branding, agency Creative Brands, Russia

Short-list

entry Branding for Yomko, agency Nimax, Russia

entry Gotcha, agency Suprematika, Russia

entry NAR rebrand, agency TUTKOVBUDKOV, Russia

entry National Parks of Ukraine: Encoded Identity, agency Saatchi & Saatchi Ukraine, Ukraine

entry Overkill Brand, agency McCann Riga, Latvia

entry SOUL, agency AIDA Pioneer branding & creative, Belarus

entry Vyborg identity, agency SETTERS, Russia

 

B4 Multi-page editions

Bronze

entry Annual report, agency Volga Volga Brand Identity, Russia

 

B5 Souvenirs and business gifts

Silver

entry Overkill Board Game, agency McCann Riga, Latvia

Bronze

entry Design for design’s sake isn’t design, agency BBDO Ukraine

 

B6 Brand environment & experience design

Gold

entry Bushe, agency Suprematika, Russia

entry Mold, agency BBDO Ukraine, Ukraine

Silver

entry Gratitude on our skin, agency e:mg, Russia

entry Layered, agency Voskhod, Russia

 

Q. DIGITAL DESIGN


Q1 Website design

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

entry ZHEESHEE Website, agency Creative Brands, Russia


Q3 Design of virtual promo-tools

Bronze

entry Warface Banana Royale, agency SLAVA, Russia


X. PACKAGING DESIGN


X1 Packaging of foodstuffs

Gold

entry BERGEN, DEPOT BRANDING AGENCY, Russia

Silver

entry Eau De Vie De Biere, agency Not Perfect, Lithuania

Bronze

entry Charms Of Sails, agency Not Perfect, Lithuania

Short-list

entry Food for business. Food for the brain., agency Havas Kyiv, Ukraine

entry hike redesign., agency BBDO Ukraine

entry SmartHit, agency CRITICAL, Lithuania

 

X2 Packaging of non-food products

Gold

entry Equre, agency Repina Branding, Russia

Silver

entry SkinHead shampoo packaging design, agency DDC.Lab, Russia

Bronze

entry Forte Femme Perfume, agency Voskhod, Russia


Special Prize of branding jury

работа Mold, агентство BBDO Ukraine, Украина


DIGITAL


D. DIGITAL


D1 Websites

Short-list

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

 

D2 Interactive projects

Silver

entry Putin turns on the Rain, agency Voskhod, Russia


D3 Pre-rolls

Silver

entry Predictable Swedes, agency Great Advertising Group, Russia

Bronze

entry Pre-roll drama "The buzz', agency Bootleg, Russia


D5 Integrated digital campaign

Short-list

entry Face the cake, agency Zebra Hero, Russia


D6 Viral campaign

Silver

entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan

entry Thirsty Tags, agency Redberry, Georgia

Bronze

entry Forte Femme, agency Voskhod, Russia

entry This is YOTA ad, agency Friends Moscow, Russia


D7 Social

Bronze

entry rrrRRrr, agency The Smarts, Bulgaria


D8 Branded tech and innovations

Gold

entry Beware of Bots, agency Possible Group, Russia

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia


D9 Digital Craft

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

 

G. MOBILE


G5 Mobile tech and innovations

Silver

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia


T. CREATIVE DATA


T2 Data driven insight

Gold

entry Utair "Where You Belong", agency Friends Moscow, Russia


T4 Use of real-time data

Bronze

entry Rose Index, agency Leo Burnett Moscow, Russia

Short-list

entry Zolla Don't miss the summer, agency SLAVA, Russia


Special prize for "Digital Balls"

работа Putin turns on the Rain, агентство Voskhod, Russia


CREATIVITY


F. FILM


F1 TV

Silver

entry The wrong bank, agency Voskhod, Russia

Bronze

entry Delivery, agency Voskhod, Russia

entry EVERYWHERE, agency Instinct (BBDO Group), Russia

Short-list

entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia

entry Choice, agency Voskhod, Russia

entry DOGGPER, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

entry When the Stakes Are High, agency Optimist Creative, Estonia


F2 Online

Silver

entry "Abduction", agency media kitchen, Kyrgyzstan

entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

Bronze

entry Happy losing, agency Leo Burnett Moscow, Russia

entry Modulbank "SPASIBO", agency Friends Moscow, Russia

entry The saw up, agency DDB Russia, Russia

entry Zoommerish Prices, agency Leavingstone, Georgia

Short-list

entry Runner from series Serial killer, agency Zebra Hero, Russia

entry Working Dead, agency Leavingstone, Georgia


F3 Film Craft

Gold

entry #Romanovs100: 4,000 photos. 4 social networks. 1 family., agency RT, Russia

entry The wrong bank, agency Voskhod, Russia

Silver

entry Delivery, agency Voskhod, Russia

entry Entrepreneured in the head, agency Voskhod, Russia

Bronze

entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia

entry Inventory, agency Leo Burnett Moscow, Russia

entry Samvel, agency Yandex.Taxi in-house studio, Russia

 

K. INTEGRATED


K1 Multi-platform campaigns

Gold

entry Forte Femme, agency Voskhod, Russia

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Silver

entry Utair "Where You Belong", agency Friends Moscow, Russia

Bronze

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry A Beer Called Goal, agency Leavingstone, Georgia

entry Orange Fitness, agency Ruport, Russia

 

K2 Digital & Social

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Short-list

entry Face the cake, agency Zebra Hero, Russia


K3 Viral campaign

Silver

entry #FairB&B, agency Kinograf, Ukraine

entry Thirsty Tags, agency Redberry, Georgia

entry This is YOTA ad, agency Friends Moscow, Russia

 

K4 Product / brand launch campaign

Short-list

entry Warface Banana Royale, agency SLAVA, Russia


K5 Image campaign

Gold

entry Thirsty Tags, agency Redberry, Georgia

entry Utair "Where You Belong", agency Friends Moscow, Russia (moved from K4 Product / brand launch campaign)

Silver

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry A Beer Called Goal, agency Leavingstone, Georgia

entry Time to Speak, agency BBDO Russia Group, Russia


K6 Low budget campaign

Silver

entry #FairB&B, agency Kinograf, Ukraine

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Thirsty Tags, agency Redberry, Georgia

Short-list

entry Local bar against national shame, agency Saatchi & Saatchi Ukraine, Ukraine

 

K7 Selfpromo

Short-list

entry New Year Teleport, agency Leo Burnett Moscow, Russia

entry Signato - the freedom typeface, agency FOLK, Lithuania


N. BRANDED CONTENT & ENTERTAINMENT


N1 Visual branded content

Bronze

entry Working Dead, agency Leavingstone, Georgia

Short-list

entry The saw up, agency DDB Russia, Russia


N2 Audio branded content

Bronze

entry Heartbeat project, agency Friends Moscow, Russia

Short-list

entry Sound in the leading role, agency RUCOM, Russia (moved from N1 Visual branded content)

 

N3 Interactive branded content

Short-list

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

 

N4 Branded events

Gold

entry The Bridal Uniform, agency BBDO Pakistan, United Arab Emirates (moved from O1 Outdoor)

Short-list

entry CineMoms, agency GForce/Grey, Kazakhstan


N5 Brand experience

Gold

entry Forte Femme, agency Voskhod, Russia (moved from N1 Visual branded content)

Bronze

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Silver

entry Vacations for Calories, agency Proximity (BBDO Russia Group), Russia

Short-list

entry Lenovo Art Switch project, agency NGN.agency, Ukraine

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia

 

O. OUTDOOR


O1 Outdoor

Silver

entry Bushe, agency Suprematika, Russia

entry Mold, agency BBDO Ukraine, Ukraine

series of entries Utair "Where You Belong", agency Friends Moscow, Russia

http://adfest.by/en/work/1109

http://adfest.by/en/work/1110

http://adfest.by/en/work/1111

Short-list

entry Billbird, agency Soda Creative Band, Russia

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia

entry Yandex.Taxi We know our city, agency REDKEDS Creative Agency, Russia


P. PRINT


P1 Print

Gold

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Silver

entry A Pawn Can Beat The King, agency Saatchi & Saatchi Ukraine, Ukraine

entry Atomic Girl, agency Not Perfect, Lithuania

series of entries Utair "Where You Belong", agency Friends Moscow, Russia

http://adfest.by/en/work/1106

http://adfest.by/en/work/1107

http://adfest.by/en/work/1108

Short-list

entry Moses' Paint Roller, agency ABK, Georgia

 

P2 Print Craft

Bronze

entry BERGEN, agency DEPOT BRANDING AGENCY, Russia

entry Moses' Paint Roller, agency ABK, Georgia

Short-list

entry In Medica, agency Not Perfect, Lithuania


Special Prize for originality

работа Forte Femme, агентство Voskhod, Russia


MEDIA


M. MEDIA CAMPAIGN


M1 Integrated campaign

Silver

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Bronze

entry Utair "Where You Belong", agency Friends Moscow, Russia


M2 Low budget campaign

Gold

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Thirsty Tags, agency Redberry, Georgia


V. CHANNELS


V1 Use of TV & Other Screens

Short-list

entry This is YOTA ad, agency Friends Moscow, Russia

 

V3 Use of Print / Outdoor

Bronze

entry Mold, agency BBDO Ukraine, Ukraine


V4 Use of Ambient Media

Gold

entry KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

entry Stuck in Photostock, agency Forte Grey, Belarus

entry The Point of No Return, agency Great Advertising Group, Russia

 

V5 Use of Events

Silver

entry Stuck in Photostock, agency Forte Grey, Belarus

Short-list

entry #FairB&B, agency Kinograf, Ukraine

 

V6 Use of Digital Platforms

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

entry Pre-roll drama "The buzz', agency Bootleg, Russia

 

V8 Use of Social Platforms

Gold

entry Thirsty Tags, agency Redberry, Georgia

Bronze

entry Durex Social Newsroom, agency Havas Creative Group Russia, Russia

 

V9 Use of Technology

Bronze

entry Beware of Bots, agency Possible Group, Russia

entry Have an idea? Post it!, agency Marvelous LLC, Russia

 

W. EXCELLENCE IN MEDIA


W1 Excellence in Media Insights & Strategy

Silver

entry The Blank Edition, agency IMPACT BBDO, Lebanon

entry Thirsty Tags, agency Redberry, Georgia


W2 Excellence in Media Planning

Bronze

entry Evotor Smart Terminals Start Up for a New Audience, agency JAMI, Russia


W3 Excellence in Media Engagement

Bronze

entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan

 

W4 Use of Data

Silver

entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia

 

W5 Use of Programmatic

Gold

entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia


Special Prize for better change

работа KOSHOGO, агентство Leo Burnett Moscow, Russia


SOCIAL ADVERTISING


S. SOCIAL ADVERTISING


S1 Socially-oriented film

Bronze

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

Short-list

entry Coming Out, agency Leavingstone, Georgia

entry Gordey, borderless photography, agency Black & White Group, Kazakhstan

entry THE STORY OF ONE BULLYING  travli.Net, agency MORE (BBDO Group), Russia

 

S2 Socially-oriented print

Silver

Series of entries The floor plan of homeless, entry The floor plan of homeless - 1, The floor plan of homeless - 2, The floor plan of homeless – 3, agency Kollegi, Russia

Short-list

entry KeepLivingCoral, agency White Rabbit Budapest, Hungary

 

S3 Socially-oriented radio

Short-list

entry Vicious circle, agency Havas Creative Group Russia, Russia

 

S4 Socially-oriented project / campaign

Gold

entry Signato - the freedom typeface, agency FOLK, Lithuania

Bronze

entry Forte Femme, agency Voskhod, Russia

entry UKRPOSHTA Emotions Delivery, agency Saatchi & Saatchi Ukraine, Ukraine (moved from S1 Socially-oriented film)

Short-list

entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine

entry Red Cross: Never ending waiting, agency Saatchi & Saatchi Ukraine, Ukraine

entry Renault Drive Therapy, agency BBDO Russia Group, Russia


Special prize “Best project in sphere of social responsibility

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

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