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WINNERS OF THE FESTIVAL ARE ANNOUNCED!!!

21.04.2018

On April 21 were announced the prize-winners of one of the brightest creative awards shows of Eastern Europe – Tenth International marketing and advertising Festival White Square, Minsk, Belarus.

This year the slogan of the Festival is Cause we can, claiming the representatives of communication industry from different countries to show the power of their creativity.

In total there were 927 entries from 15 countries of the CIS and Europe participating at the Festival. Entries have been accepted into contests, 17 nominations and were judged by 5 teams of international jury – Creative, Marketing, Branding, Digital, Social advertising – 46 recognized experts, holding over 200 Cannes Lions awards.


The title Creative Agency of the Festival was awarded to Voskhod, Russia which received the biggest amount of trophies based on the results of judging.

Belarusian Agency of the Festival – Salmon Graphics.


Grand Prix
entry Corpus IT School Identity, agency Voskhod, Russia
entry Car Curling, agency Voskhod, Russia

 

CREATIVITY
F. FILM
F1 TV
Gold
Series of entries Everybody Loves Сrabs, entries Echo, Husband and Jokes agency Voskhod, Russia

 

Silver 
entry PariMatch Epic Battle, agency ElectricSheepFilm, Ukraine

Bronze 
entry Letter to Santa, agency SLAVA, Russia
entry The Castle, agency Publicis Russia, Russia
entry The Room, agency Publicis Russia, Russia
entry UkrBud "Break from USSR", agency Electric Sheep Film, Ukraine
entry When you need..., agency Friends Moscow, Russia

Shortlist 
entry Life is a tape of events, agency Possible Group, Russia
entry Life, agency Voskhod, Russia
entry LOVE, agency GOODMEDIA, Ukraine
entry The Kiss, agency Garlic Sofia, Bulgaria
entry The Raft, agency GForce/Grey, Kazakhstan

F2 Online
Gold
entry Year in Search 2017, agency SLAVA, Russia

entry Cat Addiction, agency BBDO Russia group, Russia

Silver 
entry Happy Navruz!, agency DBLA visuals, Uzbekistan
entry The Catboy and New Year, agency Svetly Story, Russia

Bronze 
entry Gryazino running club, agency MORE (BBDO Group), Russia
entry Letter to Santa, agency SLAVA, Russia
entry Parimatch Epic Battle, agency Electric Sheep Film, Ukraine

Shortlist 
entry "Everything is changing her and now", agency Group of creators Dorogafilm, Belarus
entry Create!, agency TIP-TOP TEAM, Russia
the series of entries Ferrero, entries Comrade-in-arms, Muse и Teacher agency DADA Agency, Russia
entry Protection from regrets, agency Voskhod, Russia
entry smart #CarBodyPositive, agency BBDO Russia group, Russia
entry Stories behind my photos, agency Zebra Hero, Russia
entry When you need..., agency Friends Moscow, Russia

P. PRINT
P1 Print
Gold 
entry The Power of a Drop, agency Geometry Global Ukraine, Ukraine

Silver
entry UNEXPECTED IKEA, agency Instinct (BBDO Group), Russia

Bronze 
The series of entries Captured by Nature, entry Monkeys и Polar bears, agency MullenLowe Moscow, Russia

R. RADIO & AUDIO
R1 Radio & Audio
Gold 
entry The Fastest Spot, agency White Rabbit Budapest, Hungary

Bronze 
entry Radio Crashes, agency Voskhod, Russia
entry The Lungs of Ukraine, agency PROVID, Ukraine

Shortlist 
entry Spoilers, agency Havas Moscow, Russia

O. OUTDOOR
O1 Outdoor
Gold
entry Braille-art, agency Possible Moscow, Russia

entry Flying Hammock, agency Leavingstone, Georgia

entry Honey Thank You for PlayStation 4, agency TutkovBudkov, Russia

 

Silver 
entry Farewell Statue, agency Tabasco, Estonia
entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia
entry Free Beer Forever, agency Kinograf, Ukraine [moved from N5 Brand experience]

Bronze 
entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania
entry Outstanding Outdoor, agency LOGA BIGA, Belarus  
entry The Power of a Drop, agency Geometry Global Ukraine, Ukraine

Shortlist 
Series of entries Captured by Nature, entry Monkeys and Polar bears, agency MullenLowe Moscow, Russia


K. INTEGRATED
K1 Campaigns
Gold 
entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia

Silver 
entry Tele2/ZZ Tours, agency Not Perfect | Y&R Riga, Latvia

Bronze 
entry Beyond The Capitals, agency SLAVA, Russia

K2 Digital & Social
Gold 
entry Pay for Peaceful Sleep, agency Agama Digital Group, Ukraine

Silver 
entry Adopt a sticker, agency Possible Moscow, Russia
entry The Shawerma-Shaurma Column, agency Granat communications, Russia [moved from N5 Brand experience]

Bronze 
entry Beyond The Capitals, agency SLAVA, Russia

Shortlist 
entry Airports Namesakes, agency Smetana, Russia
entry IF YOU READ THIS MESSAGE I AM ALREADY FAT, agency КА Ruport, Russia
entry Promo site for the Сosmonautics day for S7, agency CreativePeople, Russia
entry The fashion experiment, agency Geometry Global, Romania

K3 Viral campaign
Gold 
entry Flying Hammock, agency Leavingstone, Georgia

entry Year in Search 2017, agency SLAVA, Russia

Shortlist 
entry Airports Namesakes, agency Smetana, Russia

K4 Product / brand launch campaign
Silver 
entry Flying Hammock, agency Leavingstone, Georgia
entry Inner Joy, agency Division, Estonia

Бронза
entry velcom lemon launch, agency Not Perfect | Y&R Riga, Latvia

K5 Image campaign
Silver 
entry UNEXPECTED IKEA, agency Instinct (BBDO Group), Russia

K6 Low budget campaign
Gold 
entry Adopt a sticker, agency Possible Moscow, Russia

Bronze 
entry Promo site for the Сosmonautics day for S7, agency CreativePeople, Russia

Shortlist 
entry Vending machines, agency Instinct (BBDO Group), Russia

N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold 

entry The voice of the sea, agency Red Pepper Creative, Russia

Silver 
entry America, goodbye!, agency Red Pepper Creative, Russia
entry Everybody Loves Crabs, agency Voskhod, Russia

Bronze 
entry Mgzavrebi - Promise! of series Samsung YouTube TV, agency Cheil | Red Pepper Film, Russia
entry Year in Search 2017, agency SLAVA, Russia
entry Over the Horizon: Olympic Flame, agency Cheil | Red Pepper Film, Russia [moved from N5 Brand experience]

Shortlist 
entry Dorn – Preach из серии Samsung YouTube TV, agency Cheil | Red Pepper Film, Russia
entry The Deep, agency Zebra Hero, Russia
entry Wi-Fi Girl, agency Zebra Hero, Russia
entry #wesolve, agency Mozga Studio, Russia [moved from F2 Online]

N2 Audio branded content
Gold 
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

Shortlist
entry Radio Crashes, agency Voskhod, Russia

N3 Interactive branded content
Silver 
entry Earth 2050, agency Possible Group, Russia
entry RUNTOSCROLL, agency Friends Moscow, Russia
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

Bronze
entry EQTcode, agency Friends Moscow, Russia
entry SNICKERS “WHAT THE FAIL AWARDS”, agency BBDO Russia group, Russia

Shortlist 
entry 360° detective, agency Zebra Hero, Russia

N4 Branded events
Shortlist 
entry Mom, I'm a Gamer, agency DADA Agency, Russia

N5 Brand experience
Bronze 

entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania
entry RUNTOSCROLL, agency Friends Moscow, Russia
entry MTS. Real Games, agency Isobar Moscow, BBDO, Russia [moved from N1 Visual branded content]

Shortlist
entry RIBBONIZATION, agency BBDO Russia group, Russia

The special awars of the Creative Jury 
entry The cart crash, agency Geometry Global, Romania

BRANDING
B. COMMUNICATION DESIGN
B1 Logo
Silver 

entry Russia, АБКР, Russia

Bronze 
entry Riforma, agency Suprematika, Russia

Shortlist 
entry ITM, agency Depot WPF, Russia
entry Lacan's shadow, agency Arriba!, Ukraine

B2 Corporate identity
Gold 
entry Russia, АБКР, Russia

Silver 
entry Both fish and meat, agency LOVEMEDO branding agency, Russia

Bronze 
entry Estonia 100, agency Identity, Estonia
entry Ukrainan Creative Week, agency Tough Slate Design, Ukraine
entry Galamart, agency Depot WPF, Russia

Shortlist 

entry Anflor, agency AIDA PIONEER branding & creative, Belarus
entry Equals more, agency Suprematika, Russia

B3 Calendar
Silver 
entry Money3, agency SMART-CALENDAR.BY, Belarus

Bronze 
entry SHOW EVERYONE WHAT KIND OF BREED YOU ARE, agency ART GROOVE, Russia

B4 Multi-page editions
Gold 
entry Bukowski Glitch Book, agency Tough Slate Design, Ukraine

Бронза
entry #1917LIVE: What if Twitter existed 100 years ago?, RT, Russia [перенесено из B5 Souvenirs and business gifts]

B6 Brand environment & experience design
Bronze 
entry The cart crash, agency Geometry Global, Romania
entry The New Lamborghini Urus Launch, agency DEPARTÁMENT, Russia

Shortlist 
entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania

entry RIBBONIZATION, agency BBDO Russia group, Russia
entry V13, agency BRID, Georgia 

X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold 
entry Jola Honey Mix, agency Tough Slate Design, Ukraine

Silver 
entry 13Credenze, agency Antville, Italy
entry Beer “Vrach”, agency Bruno Agency, Russia
entry Roll Club, agency Canape Agency, Ukraine
entry VALAAM, agency Depot WPF, Russia

Bronze 
entry 648°, agency :OTVETDESIGN, Russia
entry Säde Schnapps, agency KOOR Packaging Design, Estonia

Shortlist
entry Babina Leta: comprehensive development of the brand for potatoes, agency Fabula Branding, Belarus
entry Konoplyanka traditional high quality cold-pressed vegetable oils, agency Ohmybrand, Russia
entry Raised in Karelia, agency TutkovBudkov, Russia
entry Red Button Brew, agency IKON BC, Russia
entry Red Jacket. Well-flavored tea. Outside and inside, agency Plenum, Russia
entry Rozhkov dairy farm, agency Depot WPF, Russia

X2 Packaging of non-food products
Bronze 
entry Simple Rules, agency Depot WPF, Russia

Shortlist 
entry Bic Football, agency Depot WPF, Russia
entry Lecar, agency :OTVETDESIGN, Russia

Q. DIGITAL DESIGN
Q1 Website design
Silver 
entry The History of the Mausoleum of Augustus, agency HAVAS MILAN, Italy

Shortlist
entry EQTcode, agency Friends Moscow, Russia

Q3 Design of virtual promo-tools
Gold 
entry [VR]alism, agency Progression, Russia

Silver 
entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia

Shortlist 
entry Promo site "Hero Flight", agency CreativePeople, Russia


MARKETING
A. PROMO & ACTIVATION
A1 Use of promo (mediums & experience)
Gold
entry Free Beer Forever, agency Kinograf, Ukraine

Серебро
entry RUNTOSCROLL, agency Friends Moscow, Russia
entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia

Bronze
entry The cart crash, agency Geometry Global, Romania

Shortlist
entry Radio Crashes, agency Voskhod, Russia
entry RIBBONIZATION, agency BBDO Russia group, Russia

A2 Strategy
Gold 
entry 1st Grrrade, agency BBDO Russia group, Russia

Silver 
entry Free Beer Forever, agency Kinograf, Ukraine

A3 Campaign 
Bronze
entry True New Year tangerines, agency Instinct (BBDO Group), Russia [moved from A4 Digital & Social]

A4 Digital & Social
Silver 
entry RUNTOSCROLL, agency Friends Moscow, Russia
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

Bronze
entry Airports Namesakes, agency Smetana, Russia

Shortlis
entry EQTcode, agency Friends Moscow, Russia

A5 Low budget project
Gold 
entry Car Curling, agency Voskhod, Russia

Silver
entry The cart crash, agency Geometry Global, Romania 

Shortlist 

entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania 


C. PR
C1 Strategy
Bronze 
entry Given to everyone, agency TWIGA Communication group, Russia
entry Radio Crashes, agency Voskhod, Russia

C2 Campaign
Bronze
entry Breaking Point, agency e:mg, Russia
entry The Shawerma-Shaurma Column, agency Granat communications, Russia [moved from M6 Ambient media]
Shortlist

entry Braille-art, agency Possible Moscow, Russia

C3 Digital & Social
Gold
entry Flying Hammock, agency Leavingstone, Georgia

Bronze 

entry Airports Namesakes, agency Smetana, Russia

Shortlist
entry Beyond The Capitals, agency SLAVA, Russia
entry Hero Flight, agency Marvelous LLC, Russia

C4 Influencer
Shortlist 
entry Year in Search 2017, agency SLAVA, Russia


H. DIRECT
H1 Strategy
Bronze
entry Free Beer Forever, agency Kinograf, Ukraine

H2 Campaign
Gold 

entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia

Silver
entry 1st Grrrade, agency BBDO Russia group, Russia

Shortlist
entry Taxi in rain, agency AIDA PIONEER branding & creative, Belarus

H3 Digital & Social
Bronze
entry RUNTOSCROLL, agency Friends Moscow, Russia


M. MEDIA
M1 Use of media channel
Gold 

entry Radio Crashes, agency Voskhod, Russia

Silver 
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

Bronze 
entry Taxi in rain, agency AIDA PIONEER branding & creative, Belarus
entry The cart crash, agency Geometry Global, Romania

Shortlist 
entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania
entry RUNTOSCROLL, agency Friends Moscow, Russia

M2 Strategy
Silver
entry Free Beer Forever, agency Kinograf, Ukraine

M4 Digital & Social
Shortlist 
entry #1917LIVE: What if Twitter existed 100 years ago?, RT, Russia

M5 Guerrilla marketing
Gold 
entry Flying Hammock, agency Leavingstone, Georgia

Bronze
entry Car Curling, agency Voskhod, Russia

Shortlist
entry The cart crash, agency Geometry Global, Romania

M6 Ambient media
Silver 
entry Farewell Statue, agency Tabasco, Estonia

Bronze
entry The cart crash, agency Geometry Global, Romania

Shortlist
entry Taxi in rain, agency AIDA PIONEER branding & creative, Belarus
entry Vending machines, agency Instinct (BBDO Group), Russia [moved from M1 Use of media channel]

I. INNOVATIONS
I1 Innovations
Shortlist
entry RUNTOSCROLL, agency Friends Moscow, Russia

THE SPECIAL AWARD OF THE MARKETINGJURY  FOR THE MOST BRAVE CUSTOMER, FOR THE BEST DECISION
entry Radio Crashes, agency Voskhod, Russia

CREATIVE EFFECTIVENESS
E1 Creative effectiveness
Gold
entry 1st Grrrade, agency BBDO Russia group, Russia

Silver
entry Coffee is not a drug, agency Possible Group, Russia
entry Free Beer Forever, agency Kinograf, Ukraine

Bronze
entry Given to everyone, agency TWIGA Communication group, Russia
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

Shortlist
entry Let's forget this match!, agency MullenLowe Moscow, Russia
entry Raised in Karelia, agency TutkovBudkov, Russia

DIGITAL
D1 Websites
Gold
entry Earth 2050, agency Possible Group, Russia

Silver
entry RUNTOSCROLL, agency Friends Moscow, Russia

Bronze
entry The History of the Mausoleum of Augustus, agency HAVAS MILAN, Italy

Shortlist
entry WHAT PETS TALK ABOUT, agency BBDO Russia group, Russia

D2 Interactive projects
Bronze
entry RUNTOSCROLL, agency Friends Moscow, Russia

Shortlist
entry LEGO® City: Become a hero, agency SLAVA, Papa Carlo, Russia
entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

D4 Web banners
Silver
entry World Cup Draw Hijack, agency MullenLowe Moscow, Russia

D5 Integrated digital campaign
Silver
entry SNICKERS “WHAT THE FAIL AWARDS”, agency BBDO Russia group, Russia

D6 Viral campaign
Gold
entry Flying Hammock, agency Leavingstone, Georgia

Bronze
entry How Kaspersky has created a pig squeal?, agency GREAT, Russia

D7 Social
Silver
entry #1917LIVE: What if Twitter existed 100 years ago?, RT, Russia

Bronze
entry Beyond The Capitals, agency SLAVA, Russia
entry Twitch Goal Celebrator, agency Red Keds, Russia

Шорт-лист
entry Love Stories, agency Voskhod, Russia

D8 Branded tech and innovations 
Silver
entry Twitch Goal Celebrator, agency Red Keds, Russia [moved from D2 Interactive projects]

G. MOBILE
G2 Games
Shortlist
entry RUNTOSCROLL, agency Friends Moscow, Russia

G3 Bot usage
Gold
entry Adopt a sticker, agency Possible Moscow, Russia

G4 AR / VR
Gold
entry Enter The HuMachine, agency Possible Group, Russia

T. CREATIVE DATA
T1 Data driven targeting
Gold

entry Dry Shampoo, agency Initiative Russia, Russia

T3 Use of real-time data
Shortlist
entry Dry Shampoo, agency Initiative Russia, Russia
entry World Cup Draw Hijack, agency MullenLowe Moscow, Russia

SOCIAL ADVERTISING
S. SOCIAL ADVERTISING
S1 Socially-oriented film
Бронза
entry LOVE, agency GOODMEDIA, Ukraine

Shortlist 
entry Being an adult, agency Jack Lytkin prod., Belarus
entry Children protecting adults, agency Mozga Studio, Russia
entry Daughter, agency STRANA media team, Kazakhstan
entry New Year's story, agency IQ HARVEST, Russia

S2 Socially-oriented print
Bronze
entry Grape, agency ABK, Georgia

Shortlist
entry Marriage из серии Dreams, agency Salmon Graphics, Belarus
entry Music Piracy, agency ABK, Georgia
entry Room for rent, State traffic police of the Ministry of Internal Affairs, Belarus

S4 Socially-oriented project / campaign
Gold
entry Pay for Peaceful Sleep, agency Agama Digital Group, Ukraine

Silver
entry 1st Grrrade, agency BBDO Russia group, Russia
entry Vulnerability Index, agency Action, Russia

Bronze
entry OAR, agency DDVB, Russia

Shortlist
entry Adopt a sticker, agency Possible Moscow, Russia
entry Breaking Point, agency e:mg, Russia
entry Safe refill, agency AIDA PIONEER branding & creative, Belarus
entry The cart crash, agency Geometry Global, Romania

The special award for national identity: 
entry Year of the Homeplace, ОNТ, Belarus

The mass media award 
Gold
entry Grannies, agency Salmon Graphics, Belarus
entry What tankers talk about, MCS Wargaming, Belarus
entry Year in Search 2017, agency SLAVA, Russia
entry Gryazino running club, agency MORE (BBDO Group), Russia

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