WHITE SQUARE has five jury categories: CREATIVE, BRANDING, DIGITAL, MARKETING, SOCIAL ADVERTISING, each of which consists of nine to twelve experts. Grand Prix is chosen by Grand Jury consisting of the Cairmen of basic jury categories.
Traditionally WHITE SQUARE will retain offline judging of all entries. Jury sessions will take place in Minsk the day before the Festival starts. Short-lists will be announced on the website on the first day of the Festival, the winners – at Awards Ceremony on April 21st.
The judging at WHITE SQUARE is based on Regulation of jury work which defines the rules, criteria and mechanics of judging. The Regulation is based on the principles of impartiality, objectivity and professionalism. The main criteria for entry estimation are originality and innovativeness of idea and quality of its implementation.
More than 30 stars of world advertising with hundreds of awards has already confirmed their participation in the jury of the Festival.