Alicia is the creator of Sitemarca, a well known resource in professional community of Argentina and LA region. Alicia is a journalist, but also graduated in Sociology. She has developed a multifaceted career acting as editor in specialized media, as well as in mass media. She also has experience judging in advertising, branding and marketing contests, on a national, regional or international level. Alicia has a special point of view that mixes the most standard journalistic coverages with innovative approaches.