Cristina is a business strategist and entrepreneur with a mixed background, as a marcom professional for 15 years and a journalist for 20 years.

Based in Denmark, Cristina started her journalism career in Romania, at the main private news agency in the country in 2002. Later, she switched to communication, marketing and business strategy, but remained passioned by news and all-around marcom and tech / e-com sector.

She founded AdHugger in 2010, initially covering the marketing and communication industry in Romania. Over its 13 years of existence, AdHugger evolved into an online publication providing news and updates relevant for the marcomm industry in Europe and worldwide.

Over the time, Cristina attended different events as speaker and trainer and seated more than once in several juries, including at Epica Awards and AdForum’s PHNX Awards.