Evgenia began her career in the advertising industry in 2006. Over the years, she has gained experience at large advertising agencies in Media Planning, Digital Planning and Buying, and Digital Creative (including a Digital Creative agency in London).

All these years she was engaged in the development of colorful and non-standard projects for the largest local and international companies. Since 2015 she has been the Director of Business Development at OMD Media Direction, where her priority is to strengthen the agency's leadership in the media market: localization of network tools and approaches, development of own solutions, participation in the main local and international advertising rankings and festivals, etc.

Evgenia was also a jury member at White Square, NPBC and Effie festivals.