White Square | Белый Квадрат


Creative Director, VMLY&R

Сhannels creativity to help change lives for the better. Having recently left New Zealand to move to the UK, her extensive experience is now being used to focus in on behaviour change initiatives across VMLY&R’s client portfolio – to elevate them and drive meaningful change.

After tackling some of NZ’s trickiest problems, her work has become ingrained in Kiwi culture, and shared across the world. From turning seatbelt wounds into marks of pride with ‘Belted Survivors.’ To uncovering the prevalence of drug-driving harm with ‘The Unsaid.’ Creating tools to fight racism with ‘Give Nothing to Racism’ and ‘Voice of Racism.’ Introducing a new lens on climate action with ‘Gen Less.’ And creating ‘The world’s best COVID-19 response’ – Bloomberg.

Over her decade-long career, she has consistently ranked as one of New Zealand’s top Creatives, with her work being recognised for both creativity and effectiveness across shows globally, including D&AD, Cannes Lions, New York Festivals, Spikes Asia, Clio Awards, Global Effies and The Webby Awards.