Mike in a nutshell: Creative Director. Both Art & Art.
Armed with an appreciation of high craft and a Masters in Advertising, ALBA. Сan work his magic in 3 languages. Volunteered in an LGBTQI+ NGO in the Middle East. He was an Art Director at MTV. He also acted, performed as a giant papier-mâché puppet in “L’Or Du Rhin” by Richard Wagner. Mike worked was a Creative Director at VMLY&R, BBDO, McCann in Dubai. He cracked most of the ideas in the pub. He went to thе north pole searching for the real Santa Claus. Brought him to Dubai. Made him cry.
Mike sold pasta, cars, vacations, phones, Uber rides, milk, SIM cards, buildings, plane tickets, burgers, love. He worked on a campaign that got cancelled. They said it was too controversial. He worked on another campaign. Sales went rocketing. It got pulled off air. He created the first fully full bag of crisps. Mike promoted fairness in Saudi Arabia. He opened scenes in Romania, Turkey, Lebanon, Ukraine, Norway, KSA and UAE. He nailed some pitches (Yas Island & Ferrari world, William Lawson, Uber eats, STC)
Mike won awards. He lost others. He collaborated with James Day, RSA films, and Chris Labrooy studios. Mike hired, inspired and mentored some creative minds. He cracked more ideas in the pub! He judged at the New York Festivals. AND he can belly dance if needed.