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Co-Founder and Creative Chief Officer, Tinker Tailor

Nicoletta Stefanidou is an award-winning creative strategic leader who has led and inspired creative teams and clients around the world for more than 20 years. For now, and the future, her vision is to keep creating work that is culturally resonant and inclusive because during tough economic times, people-centric ideas continue to drive revenue and measurable outcomes for brands.

Whilst being a veteran in her field she beliefs that we are never done learning, exploring and creating. “Leaving one’s comfort zone and feeling comfortable with it is our greatest opportunity to grow.”

She is a people’s person that creates, innovates and nurtures and beliefs that great talents and world-class capabilities are the key to impactful, transformative work.

In her journey to becoming a creative leader, Nicoletta Stefanidou has worked across countries and continents; from career beginnings in Germany to leading and inspiring creative teams in London, Singapore, Hong Kong and most recently Zürich.

Along the way, her work for clients such as Disney Land, Pizza Hut, Faber Castell, Audi and JW Marriott has been awarded in major industry award shows such as Cannes Lions, Art Directors Club, D&AD, the Clios and more.

Most recently, taking her experience advertising, branding and content, combined with her passion for reinventing the industry, Stefanidou co founded Tinker Tailor, a new breed of industry-disrupting creative agency developing culturally relevant strategic creative solutions across channels and platforms that lead to business growth. Passionate about people and talents, she acts as a creative catalyst amongst people.

Creativity, curiosity and spontaneity are Nicoletta’s hallmarks helping her to respond to new and unexpected business challenges. By sharing enthusiastically amongst teams and clients she inspired others to think bigger, think differently or change course, literally finding and flexing their creative muscles.

She also encourages her teams to leave their comfort zones, to be curious, to be fearless and most of all to collaborate openly and continuously.

Closely connected to the global creative community and a member of the One Club, Stefanidou is a regular judge on the international creative awards scene. Nicoletta has been nominated by campaign ‘Woman to watch greater China 2021’ and was named by Campaign ‘Woman Leading Change” as Creative Captain 2021.