Creative director, eternally in love with calligraphy and illustration.

She has built her career around the world in some of the biggest networks like Ogilvy, Saatchi&Saatchi, Grey, Leo Burnett, DDB. And so she has been exposed to diverse cultures throughout her career – from China, Italy, Slovakia, to Ethiopia and then from the Horn of Africa to Middle East.

To break agency life routine, she teaches at Master course at Istituto Europeo di Design in Milan, Italy.

She also enjoys being a part of jury panels at numerous festivals, such as Cresta, New York Advertising Festivals, White Square, Ad Stars Korea, LIAF, Webby.