White Square | Белый Квадрат


Executive Creative Director, Grey Middle East

In the last 18 years, Pablo has kickstarted the project Degree Inclusive, the world's first deodorant designed for people with upper limb and visual disabilities, obtaining the first-ever 20/21 Cannes Grand Prix in Innovation for Argentina and the first in Wunderman Thompson's history.

But not only that, he has built a 32-foot outdoor QR code installation, created radios using the original audios of Latin American presidents, used 2020 pay cuts as customized fast-food discounts, and co-launched an app that turns insults to service companies into legal letters. Today, he helps grow Grey Dubai's history and tries to make his clients famously effective.

He has been awarded over 500 times (15 Grand Prix, 78 Golds) at all major creative shows across different media and with brands such as Unilever, Bose, LEGO, Burger King, Philips, Got Milk?, VW, and Heineken, to name just a few.

Recently, he has been part of the Cannes, One Show and New York festivals juries, among others, confirming the love/hate relationship with great ideas that we all have.