With over 22 years of experience in diverse advertising media, Saadi Alkouatli is Executive Creative Director at Webedia Arabia.

Saadi’s quest for advertising excellence began in New York City with McCann in 1998, handling major US national accounts for six consecutive years.

He built his regional experience over nine years with Leo Burnett and TBWA and VICE Media Group in the UAE and Saudi Arabia.

The Berlin School for Creative Leadership offered Saadi a scholarship to their selective EMBA program in Creative Leadership.

He took a year off to immerse in digital and experience design at the VFS Digital Design Program.

His creative work has garnered awards in Cannes, Clios, Dubai Lynx, NY Festivals and the Effies.

Passions that feed Saadi’s creative work include adventure races, сrossfit, travel, climbing, cycling, and his three-high energy children.