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Copywriter & Content Strategist, IQads & SMARK

Copywriter and content strategist with 15+ years of experience helping brands communicate in a clear, concise, and persuasive way. Sabina is a writer at heart, with a passion for psychology and marketing, and a background in journalism.

She is the creator of the Blacusens.ro marcom platform and the host and producer of Zest, an award-winning podcast about writing in all shapes and forms. Sabina is also a contributing editor to Romania's leading marketing and advertising publications, IQads & SMARK. In her spare time, she's trying her hand at writing short stories.