Yosu Arangüena is a founding partner and CEO of Made Group, an independent Mexican agency with offices in Mexico City, São Paulo and Rio de Janeiro. Made CDMX has been named 6 times as the best independent agency in Mexico at the Creative Circle. Winner at Cannes, El Sol, Fiap, One Show D&AD and Effies among other awards.
In his career, he directed the creative department of DDB Mexico for 11 years, leading it to be the most awarded agency of that decade, for 6 consecutive times.
He has presided over the Círculo de Creativos, the Grand Jury of the CC, the presidency of el Sol de Bilbao, president of the Wave de Rio jury, jury on two occasions in Cannes among other festivals.
He has worked for brands such as Fiat, Alfa Romeo, Jeep, Dodge, Amazon, Casa Cuervo, XX Lager, Sol, Carta Blanca, Bonafont, Tequila Tradicional, Dormimundo, Cerveza Indio, Kraken, Rolling Stone, McDonald's, Michelin, Gatorade, G500, Unilever , Prudential, Philips, Wrangler, Perfetti, Energizer, Campbells, Volkswagen and FedEx among others.
He is the proud father of two daughters and an avid video game fan.