In the PMJason series were used images of popular Hollywood actors — Jason Statham, Margot Robbie, Keanu Reeves and Robert Pattinson and perfectly embodied using AI. The project is innovative not only in the Russian Federation but also in the world. The series confirms that neural networks and technical tools discover a new future for creativity and create unique chances for developing marketing, business, education and art. The series marked a new milestone in content production and became the first example of a large-scale video project created using neural networks. The PMJason has formed a new video category, and this project is the only one in it for the present. We have reached the KPI set by the customer: 100 million views for the whole 24 episodes project. But this case is interesting not only for the aimed and achieved sets but also for the results that went beyond the planned ones. Earned media with a scope of more than 60,000,000 people and a PR value of more than 3,500,000 rubles. Currently, the web series PMJason has more than 100 publications in the media. Telegram channels news has gained more than 10 million views and in VKontakte has coverage of more than 1 million. Currently, the official hosting aggregators of the series have more than 100 million views of our series. The results of promo and marketing events are shown in the video case.