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Name

Fantola

Advertised product

beverage

idea

The youth soda brand Fantola is a digital trend setter inspired by a neural network. This is what a modern non-alcoholic drink of generation Z looks like - with an emphasis on irony and post-irony, memorism and expressiveness of style. It's not often you see Tiffany's out-of-category and bold color at the heart of fizzy drink packaging design, and fantasy, almost pop-art images attract enthusiastic glances from a younger audience.