Entries

Name

Rewind to the 80's

Advertised product

Transformers brand

idea

In 2018, we happened to host an event inspired by Transformers and 80’s culture. We were picky about guests and wanted to see just those who knew 80’s vibe and could appreciate it. But how could we ‘filter off’ those who were too young or not enthusiastic enough? We thought, and thought, and thought, and eventually we wrote event invitation details on the cassete tape and packed it together with a pencil. This way we made guests rewind to 80’s and to find out a way to 80’s inspired event. See — people, who new how to rewind a tape with a pencil, were indeed the ones we wanted to invite! And, judging by the media buzz, they appreciated it. Results: 1 cassete. 1 pencil. 54 715 738 reach

credits

Olga Machilskya - Marketing Director Hasbro Russia Tatiana Nufferova - Marketing manager Hasbro Russia Alena Andreeva - Brand manager Hasbro Russia Maya Moskvicheva - Director Hasbro Consumer Products Hasbro Russia Anton Melnikov - Managing partner, creative & strategy, e:mg Maxim Kolyshev - Chief creative officer, e:mg MKolyshev@emg.ru Evgeny Tatarnikov - Creative Director, e:mg ETatarnikov@emg.ru Pavel Petukhov - Creative Director, e:mg Andrey Brovko - Copywriter, e:mg Igor Efimov - Strategic Planning Director, e:mg Anna Vergun - Producer, e:mg Ekaterina Isupova – Creative designer, e:mg Rogov Alexey – Art director, e:mg Tatyana Tarmogina - Managing Director, e:mg Natalya Reshetina - Head of Client Service, e:mg Maxim Shishkov - Digital Account Director, e:mg