Many consumers do not fully use the full potential of the equipment they have purchased and do not even think about increasing efficiency, which leads to a direct reduction in costs. Objectives - Demonstrate and prove that, under average conditions, technology can produce record results, and everyone can do it. On August 8, 2022, a record was set and recorded - the most powerful combine harvester in the country TORUM 785 - threshed 400.84 tons in exactly 8 hours of operation. This is the largest grain harvest in an 8-hour shift in Russia. Establishment and fixation of a record by the Russian Book of Records on Rostselmash equipment. Carrying out in the format of the event with the invitation of the governor of the region, the media, bloggers. In order to add interest to this event, the PCM Agrotronic Pilot 1.0 electronic option was installed on the machine, which attracted a separate flow of customers and coverage, since this area also has an increased demand and relevance in the field and in the market.