Entries

Name

Gratitude on our skin

Advertised product

IKEA

idea

Сelebrating 75 years of IKEA, we wanted to say 'thank you' to every customer who have been with us. The problem was — we could not mess with classic navigation scheme of IKEA. Too bad :( So we used the best ad space available and put this gratitude on our skin — i.e. employee arms. Well, almost so. Technically, we created tattoo-sleeves where key brand items were portrayed along with a phrase 'thanks for coming!’ This is how we said 'thank you’ to every customer, using 0 media budget and earned a lot of free media mentions. Well done, huh?

credits

Olesya Voronina - Country Payments Manager, IKEA Yulia Avtonomova - Country Loyalty Manager, IKEA Melnikov Anton – Managing partner, creative & strategy, e:mg Maxim Kolyshev – Creative Director, e:mg Tatarnikov Evegeny – Creative director, e:mg Vadim Petrov – Art Director, e:mg Sergey Zinchuk - Pre press designer, e:mg Ekaterina Isupova – Creative designer, e:mg Rogov Alexey – Art director, e:mg Selivanova Ekaterina – Copywriter, e:mg Andrey Trubetskoy - Сlient service director, e:mg Solovyeva Anna - Account Director, e:mg Shager Alina – Senior account manager, e:mg Gubina Kristina – Account manager, e:mg