Entries

Name

Serial killer // Runner

Advertised product

Tmall // AliExpress

idea

Tmall is an online store offering original products for low prices. We have conveyed to the audience the project’s primary USPs and demonstrated that a purchase at the store can be life-changing. The main character of a series of ads is a classic masked chainsaw-wielding murderer out of a Hollywood movie. Each time, he radically changes his “profession” - and all of it.