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Name

GogoL-MogoL. How use a real movie to communicate brand values

Advertised product

Raiffeisen Bank

idea

Film "GogoL-MogoL" tells about profound and complicated topic of stress in the life of usual people, thus highlighting the emotional positioning of Raiffaisen bank - "bank that relieves from financial stress". The film is promoted as a work of art, increasing image characteristics of the brand.