The concept of this brand is inspired by the owner’s love for cats and his aspiration to create a unique patisserie, so the logo is created from the combination of cat and dessert shape. If carefully looked, four cats can be found hidden in the “a” and “m” letters as a small gimmick. To reinforce the value of fun and uniqueness of the brand, blue, a rarely used color among the food brands, is used as a main color, and other vibrant colors are used as secondary colors. Sans Serif is the font we chose in order to complement a modern and playful character. The pattern that we created for the brand can be used on various occasions, and it was designed by using the same shape as the logo, but instead of a cat's head, we turned it into a cat paw. In addition, we also provide an online template in which an arc shape is used to make the artwork appear more casual and easy-going. In terms of food packaging, we intend for it to be more than just a normal box. Definitely, cat characters are added to every type of package to be in accordance with the theme. We ensure that they are all aesthetically pleasing so that they would be collectable and open for future creative collaborations. Also, we carefully designed every detail to maximize the utility so that the box would not go to waste. Once the customer has eaten what’s inside, the box can be reworked into a cat toy.