Every year, the Kaliningrad region becomes more and more attractive to tourists from all over the country. So, a new country hotel is being built in sunny Svetlogorsk, combining Moscow service with Baltic flair. The idea of the brand is based on the axiom that a family hotel MUTE is an insightful holiday with unexplored but fascinating interior for guests who are used to service and comfort. The brand platform consists of attributes and emotional markers that hit the target audience. The corporate style is delicately integrated into the unique natural landscape of Svetlogorsk, emphasizing the authenticity of the area and place. The peculiar font layout of the logo resembles stones shaped by water, while the grey color reflects the tactful and calm character of the brand. The basic palette is made up of natural hues, their softness highlighting the unity of the natural environment and MUTE. Colorful illustrations depicting the hotel grounds complete the message and communicate the friendliness of the hotel service. Photorealistic 3D visualizations help to capture the atmosphere of the future family hotel.