A comprehensive advertising campaign aimed at reaching the target audience and attracting viewers to watch the series The creative was based on combining the two main stars of Russian cinema Alexander Petrov and Danila Kozlovsky on the screen. The series is about two love stories in two cities with two main characters. The advertising campaign had been launched two weeks before the series began. The outdoor advertising had interactive mechanics, when a person could scan the QR code on the media facade and "give a like" to the actors on a special landing and immediately see an animated reaction to their like on the media facade. There were also 3D projections placed on special media cubes in shopping malls around Moscow. We have branded Sapsan trains entirely, as well as a huge media facade next to the Moscow railway station in St. Petersburg that greeted people as they exited the train. In addition we created a mobile and desktop game in the style of the Romance Club visual novels. In this game players could try alternative versions of the series plot and live through their own stories with familiar characters. At the end of the campaign we conducted a competition for an alternative poster of the series among artists in VK Talents community.