What role does Dodo play in people's lives and what place does it have in a rapidly changing world? We asked this question while working on the new positioning of Dodo Pizza. The search for answers began with research, interviews, and feedback, which we used as the basis for the script of our video. Essentially, this format can be called documentary due to the work with real customers and employees in the frame, and their real stories. Trainer Andrey, a taekwondo instructor from St. Petersburg, Dasha, a pizza restaurant employee from Vyshny Volochyok together with her team, developer Misha and his partner Armen, who work together on adapting an application for the visually impaired, and Muhammad from Moscow in a scene about a psychological support chat — all these are real people who personally took part in the filming. In all the advertising we do for Dodo, we strive to be as close to reality as possible and take insights from research. This manifesto is a great collective example of this approach. Together with Dodo, our goal is to make advertising as sincere as possible.