Entries

Name

A101. Lively Apartments, Lovely Neighbors

Advertised product

A101 Apartments

idea

An ad campaign promoting USPs for A101 apartments in Moscow. A101 apartments are not only lovely but lively — the ones where you can start living in right after settling, since A101 includes furnishing and decor with the purchase. This is why we are showcasing the exuberant life stories instead of the apartments itself. In order to bring this idea to life, we made seven separate TVCs highlighting A101 unique features, and then combined them all and produced a centrepiece story to be shown in Сinemas during the Holidays.

credits

Dmitry Tutkov - Executive Creative Director Dmitry Kostuchenko - Art Director Oleg Barinboim - Creative Director Marina Baldenkova - Copywriter KINOPRAVDA - Director Produced by Stereotactic Music by Ilya Funkformer