A large part of society still associates betting companies with something illegal. Sports betting is compared to playing in a casino, "infogypsy" and financial pyramids. As part of the "Not toxic anymore" project, we showed that thanks to cooperation with the bookmaker, basketball events become brighter, and fans get more positive emotions. Winline invests in the development of various sports, including basketball - it holds its own sports events, as a sponsor it supports various sports activities in our country. Using the example of popularizing basketball in Russia, we told how a company is changing its attitude towards its activities and brand. We make sports brighter!