The situation: KFC is the most popular fast-food restaurant chain in Kazakhstan. The company launched its mobile app in 2022. Task: To develop an advertising campaign for the KFC mobile app. Solution: To create KFC's first musical collaboration with Yenlik, a unique artist who used to work as a teacher and is now a folk hip-hop singer. This is how the music video DAM (taste) came about. Its plot partially reveals the story of Yenlik - her search for herself - through the fitting of different national and modern images. And all to get one message: no matter where you are and what you do, KFC is always close at hand, thanks to a new app. People's artist + people's brand = an effective campaign. Results: 8,400,000 views on Youtube.