The origins of the Sanebi start in 2012 as a premium quality fish delivery business for restaurants in the Moscow region. Today it is one of the largest Moscow seafood suppliers. In 2021, the company decided to enter B2C market by opening its own restaurant and delivery service. The cornerstones of the project were: • high expertise in product quality • and the talent of the company's brand chef. Our company had to create a new brand for the restaurant and it’s delivery service. A brand strong enough to convey the idea of exceptional quality and sophisticated taste of the new cuisine. We also took responsibility for the launch and promotion of a young brand in order to give it maximum efficiency at the start.