Entries

Name

Vacations for Calories

Advertised product

Vacations for Calories offer

idea

As winter draws to a close, people start planning their summer journeys… and going to gyms trying to get in shape for shinning on the beach. But results are not immediately visible and many soon give up working out. Here we saw an opportunity for WorldClass — the brand that inspires achievers — and S7 Airlines — the brand that inspires dreamers.We joined their efforts and offered customers a deal - “Vacations for Calories”. The offer, valid during the pre-vacation season, rewarded every 2 calories burned at WorldClass with 1 mile in the S7 Miles program. If one showed persistence and trained hard, enough calories could be burned to earn miles to reach the desired seaside destination — and to arrive there in stunning shape.

credits

Proximity: Ilya Andreyev, Creative Director Julia Arkhangelskaya, Copywriter Nastya Mukhina, Art-director Vsevolod Navashin, Design Director Kolya Belyaev, Craft art-director Ilya Kulikov, Craft art-director Oleg Fogel, Designer Alexander Tsyganiuk, Junior designer Polina Zvereva, Account director Liana Shengeliya, Senior Account manager Katya Norsoyan, Producer