CLIENT One of the largest outdoor art museums in the United States (Frisco, Texas), with a specific focus on murals. The name of the project is the Mural Art Park. It’s the largest public art project in the lone star state. The client wants to bring the world’s top muralist into a 1-acre park surrounded by walls of different dimensions for the entire world to visit and enjoy. CHALLENGE This is a place where art and recreation meet. It’s a mural art gallery inside a park. The challenge was to make the branding for it feel inclusive, welcoming, flexible and most of all entertaining. LOGO Our proposal was a stretched M because it wants to give space for anything to start happening. This logo gimmick wants to collect many diverse styles, messages, and themes. It will always change depending on the layouts and what is communicating. When stretching the logo we realized that we can also add more relative facts, dates, texts etc inside it. Because everything happens inside this park, then all can exist inside the logo. After expanding the M, we also played with it by twisting the angles and thus making it more dynamic and vibrant.
Creative Directors – Boris Alexandrov & Anna Alexandrova Art Director – Pose Radu Copywriter – Dmytro Panasiuk Designers – Anton Storozhev, Aleksandra Gerasymenko, Server Terlekchi 3D Artists – Sergey Makuhovskiy, Aleksander Gusarev Illustrator – Aleksander Osipenko