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Name

Happy losing

Advertised product

board games

idea

Often adults try to let their kids win. However, sooner or later parents understand that the child has grown and is able to win them in an absolutely honest contest. This is a touching moment, a moment of incredible pride. Hasbro gaming Russia congratulates every parent with this moment in their new spot.

credits

Client Service Director: Ilya Khruschev Senior Copywriter: Evgeniy Shinyaev Senior Art-Director: Mikhail Tkachenko Strategic Planning Director: Kirill Yorish Strategic Planning Manager: Aleksandr Popkov Producer: Oleg Gridasov Production: Film Service Director: Felipe Gomez Aparicio Cameraman: Paco Femenia Producer (production-house): Ekaterina Getta Post-production Producer: Ksenia Vostrikova