Entries

Name

BERGEN

Advertised product

BERGEN

idea

How to show customers that the shrimps they are about to eat are perfect? The very same perfect shrimps sailors catch in the dark sea waters searching for the most precious sea treasure – an ideal shrimp. Bergen restaurant cooks the meals with prime Norwegian shrimps at the trendy food courts in Moscow. We have developed a unique brand identity using the geographic coordinates symbols. The packaging design idea was based on the identity. We have reinterpreted basic packaging forms to stand out from competitors. The packaging shape represents the idea of immense sea spaces with a fearless ship chasing a perfect shrimp. Handdrawn water structures, a neat comma/shrimp sign and minimalistic graphics create a unique style for a streetfood café. A blue ship is a meal box, an orange shrimp is a sauce holder, the cups are wrapped in sleeves with various illustrations. The new packaging shapes have attracted audience attention and have created the unique atmosphere of sea adventures brave sailors take to bring that special shrimp to you.

credits

Creative director – Alexey Fadeev Design director – Nikita Ivanov Art director – Vera Zvereva Designer – Nikita Ivanov Designer – Vera Zvereva Project manager – Elena Melnik Copywriter – Sasha Fedoseeva