Entries

Name

Putin turns on the Rain

Advertised product

TV-channel

idea

TV Rain – the Russian’s only independent TV-channel – was taken off air by all satellite and cable providers in 2014 because of an order from ‘above’. Since 2015 Putin has promised to help TV Rain ease the censorship burden. But the miracle hasn't happened. We made his promises true. A week before the regular press conference channel launched action. Everyone could get access to Rain’s broadcast for 24 hours if they demonstrated the president’s portrait to the web camera.

credits

Creative Director: Andrey Gubaydullin Copywriters: Anton Mamykin, Alexander Sinyuk Art Director: Vladislav Derevyannikh Digital Creative Director: Dmitry Maslakov Developer: Valery Zakharov Digital Art Director: Anna Maslyakova Designers Aleksey Klimov, Maksim Geychenko, Kirill Ratman Producer: Elizaveta Larionova