Entries

Name

Rain Wi-Fi

Advertised product

Rain Wi-Fi

idea

Mobile operator Tele2 needed to build the perception of the brand as an innovative in Russian city St. Petersburg. To do that they invented a technological innovation - The Rain Wi-Fi project, the world's first rain-powered 4G-router that turns rain into free Internet for residents who got caught in a rain. An investigation helped to find local insights: - Many of historical buildings form narrow well-like courtyards. They are rather dense and uncomfortable with absolutely no 4G-connection. - This city is also very wet: 200 rainy days on average per year. The system works in four simple steps: The device is installed into a drainpipe, then the rain flow activates a turbine, which generates electricity and the 4G-router delivers Wi-Fi. The technology is going to be patented (application № 309515310). Budget for the development and production of one final gadget was RUR 350 000. To date, 4 rain-powered 4G-routers have been produced and installed across St. Petersburg where its residents not only can benefit from high quality WI-FI connection, but also access exclusive and entertaining content provided by our partners - National Geographic, Psychologies and WWF. Results: more than 139 000 000 media impressions; Tele2 innovative brand image increased by 100%. Microsoft became partner of the initiative and powered Rain Wi-Fi routers with Microsoft Azure technology, that help to analyze data and control the network of gadgets.

credits

Maria Kovaleva Geometry Coordination of the project Howard Smiedt Geometry Creative team leader Oleg Tumanov Geometry Creative team leader Oleg Sergeev Geometry Idea holder Elena Solovieva Geometry Idea holder Anastasia Tumanova Geometry Art Curator Vladimir Blagiy Geometry Development of the 3D model Nikolay Popov Geometry Development of the 3D model Dave Gold Geometry Post-production Olga Belyaeva Geometry Strategy Development Olga Kazmina Geometry Strategy Development Alexey Kostenko Geometry Coordination of the project Tatyana Simakova Geometry Coordination of the project Maria Shestaeva Geometry Coordination of the project Larisa Vasilyeva Geometry Coordination of the team Anna Guseva Geometry Supervising of the production team Inna Pokhodnya Tele2 Coordination of the project Artem Kirakozov Tele2 Coordination of the project Olga Elizarova Tele2 Coordination of the project Elena Erenkova Tele2 Coordination of the project Mikhail Irzak Tele2 Coordination of the project Inga Volferts Tele2 Coordination of the project Denis Filatov Tele2 Coordination of the project Tatiana Lovianikova BC Communications Coordination of the project Maria Shakhova Maria Shakhova PR Agency PR-support Anna Podymenko Maria Shakhova PR Agency PR-support Anna Zaytseva Maria Shakhova PR Agency PR-support Dmitriy Tuprin Studio 2.35 Case Film Production Konstantin Silakov Studio 2.35 Case Film Production Dmitriy Kotovskiy Studio 2.35 Case Film Production