Entries

Name

Atomic Girl

Advertised product

Toy e-shop

idea

Edukaciniai, one of the leading e-shops in Lithuania selling toys, launched a special feature - the birthday gift wish list. We were asked to come up with a poster targeting parents. Birthday gifts are always a tough challenge. It’s easy to come with a “wrong” gift and see how smile disappears from child’s face. We decided to use this insight and warn parents about the “wrong” gift consequences. We see an increasing number of gift wish lists filled on our website and expect this will become a popular way for the kids to get the gift they love.

credits

Creative director: Marius Lukosius Art director: Viktorija Rumiancevaite Copywriter: Rokas Eltermanas Photographer: Tomas Vysniauskas Dress: Flore Vauville Make-up: Viktorija Barkauskaite Post production: Rimas Sablinskas