Entries

Name

Predictable Swedes

Advertised product

Bonava

idea

Russians have little trust in building companies. Developers often finish their building projects behind schedule, or never finish them at all. Bonava is quite a different story though. Bonava is a Swedish developer with a very important trait for Scandinavians — 100% predictability. If a Swede says he’s going to do something, consider it done. And it doesn’t matter what the promise is — to drink a glass of water, or build a house.

credits

Great Creative Director: Ruslan Kravchenko Art Director: Mikhail Rossinskiy Junior Art Director: Ekaterina Potaman Digital-creator: Igor Sparin Copywriter: Sergey Filipchenko Account Director: Ilya Litnitskiy Senior Account Manager: Anastasia Sitnikova Strategy Specialust: Polina Osherenko Digital Producer: Tatiana Arnautova Bonava Head of Marketing: Elizaveta Kuzmich Marketing Specialust: Svetlana Komulainen Advertising Specialist: Svetlana Titova Online Advertising Specialist: Sofia Ivanova HotShot Films (Production) Executive Producer: Alexandra Leybovich Producer: Marina Ginzburg