Entries

Name

Overkill Brand

Advertised product

Venture Capital Fund for Startups

idea

When creating a brand for venture capital fund that invests in startups, we chose not to avoid the ugly truth about the industry - you have to work really, really, really, really, really hard to succeed. At the centre of the new brand there this exact idea - in order to succeed, you have to put in 150% in everything you do. This idea is encapsulated in everything we laid our hands on - from the name OVERKILL Ventures to the brand identity, office and communication style.

credits

Design: OVERPRICED Creative & Strategy: Bruno Vavers