Entries

Name

SOUL

Advertised product

SOUL

idea

A major producer and seller of natural herbal extracts, used in pharmacy, cosmetics and food production needed a solution that would help him to distinguish from the competitors. Our task was to create a brand from scratch, including naming and corporate identity. The logic was straightforward: herbs breathe, grow, reproduce – so, they are living things. Traditionally we believe that every living thing has a soul. In other words, the EXTRACT, containing all the useful elements a herb has, is the herb’s holy SOUL. Viola, we have the brand name! The core element of the brand identity is a thin golden oval, symbolizing the halo, a sign of purity and holiness. The symbol is laconic, highly adaptive and suitable for branding. It is enough to put a golden ring on a tank with herbal extract, and here we have it – a brand with a style and attitude.

credits

AIDA Pioneer branding & creative