Entries

Name

The wrong bank

Advertised product

Financial services for entrepreneurs

idea

Banks are all about money, right? Banking service is all about huge amount of papers and time, right? Every banking problem can be solved according to an established pattern, right? If a banking system works, why to change it? Right? If this is right, then Tochka is the wrong bank. Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has always made Tochka the outsider and the example for other banks at the same time.

credits

Copywriters: Anton Rozhin, Darya Ovechkina ArtDirector: Agnieszka Brzezina Account manager: Irina Shubina Creative Director: Andrey Gubaydullin Head of strategy: Dmitry Donik