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Name

Bank+Mice. Story about kindness

Advertised product

ForteBank

idea

Case: Astana is one of the coldest capitals in the world. Winter in 2018 was even colder due to frequent snowstorms. Two mice fleeing from the frost were found in an ForteBank ATM during collection after one of those snowstorms. Problem: Amateur video, which shows the logo of the bank got into the Internet and media. Appeared the risk that Forte ATMs would become unreliable. Solution: To transform reaction to the newsbreak into something positive for the bank. We decided to make a story about kindness: we found these mice, bought a cage and housed them in ForteBank. Built a house for the mice, bought food, washed, looked after - and posted it all on bank profile pages on social networks.

credits

Marketing Director: Anton Kim Senior Marketing Direction Expert: Nurzhan Makhmudov Agency: Kombinat Creative Director: Nikita Yermolayev Copywriter: Yuliya Romanova SMM Manager: Roman Arkhipov Producer: Yelena Dmitriyeva