Entries

Name

2018 in Review: Yandex.Taxi Riders' Personal Stats

Advertised product

Yandex.Taxi

idea

Online taxi market growth in 2018 led to an increase in consumer demand for the services, drastic decrease in loyalty indicators and market commodization. We launched a simple, creative project focused on the emotional bond between the brand and its audience. We analyzed users’ habits during the year and designed 17 personalized taxi-types. Then we introduced a project within the app: users could view their statistics and share it in social media. During just 5 days before New Year (peak season with lots of advertising clutter and increased competition) we reached more than 5 mln users and exceeded our KPIs.