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National Parks of Ukraine: Encoded Identity

Advertised product

National Parks of Ukraine

idea

Using a smart iconographic we developed original visual identity for some of the largest national parks in Ukraine. Every park has its unique pattern based on embroidery which is traditional for the park’s region. Every pattern consists of the elements which illustrate the main facts about the object: its total area, water resources, elements of the landscape etc. So we show the important information about the parks in a fresh original way and add a strong visual identification based on the one of the most recognizable Ukrainian symbols.

credits

Saatchi & Saatchi Ukraine, Kosta Schneider, Creative Director Saatchi & Saatchi Ukraine, Oleksandra Kochubey, Copywriter Saatchi & Saatchi Ukraine, Dmytro Mamontov, Copywriter Saatchi & Saatchi Ukraine, Philip Hopta, Art Director Saatchi & Saatchi Ukraine, Ksenia Boldur, Designer Saatchi & Saatchi Ukraine, Alexander Radich, Head of Design Studio Saatchi & Saatchi Ukraine, Alena Orlovskaya, Group Account Director