Entries

Name

BLACK POST

Advertised product

M.Video

idea

In order to attract the attention of users of social networks to the need of responsible use of resources russian retail store M.Video launched eco-friendly advertising campaign… with the help of the world’s first energy-saving post. The black post. Thanks to the technical specification, in which the screens of most smartphones in the black color mode save up to 10% of the charge, we made an advertisement that really saves energy. And moreover, it purposes to save the same amount energy at their houses with the help of energy-saving lamps. Because M.Video really cares.

credits

Havas Creative Group Russia Team Creative Director: Evgenia Arabkina Senior Copywriter/author of idea: Oleg Ukolov Senior Art-director: Olga Plakhotnik Account manager: Maria Kerentceva CEO: Sandra Kapcic M.Video Team Irina Astafieva - Trade Marketing Director Anna Bairamova - Trade Marketing Manager Olga Nefedova - Trade Marketing Manager Ekaterina Palamar - Trade Marketing Manager Vladimir Chaika - Mobile products division Head Vadim Eremin - Senior Product Manager Elizaveta Davydova - Brand development Head Anton Volodkin - Operational Marketing Director Natalya Egorova - MarCom Director Natalya Zhuchkova - Media & Ecommerce Head Maria Solovieva - Media Planning Manager Oxana Platonova - Head of Service Projects Department Alexandra Malchenkova - Service Technology Manager Oxana Yumagulova - Partnership programs Director Kirill Dzyuba - Business Development Retail Manager Oxana Platonova - Head of Service Projects Department Stanislav Gorshenin - Head of Customer Care Valeriya Marchenko - Division Marketing Manager Ekaterina Sitnikova - PR manager Grigory Neborsky - SMM Manager Valeriya Andreeva - PR Director Valeriya Antonova - Internal communications Manager Alexandr Mescherkin - Creative Group Head Maria Zakharova - Content Management Director Alexey Shvek - Editor-in-chief