Entries

Name

Time:Sharing

Advertised product

Genesis, Yandex.Drive

idea

Business audience uses car sharing to go to and from office. Municipal parking slots are far from office buildings and are usually overloaded. It takes more than 20 minutes to go from car sharing parking slots to offices. Office parking slots are not available for car sharing services. 1 car is used by approximately 10 people per day. It’s a great opportunity to provide Genesis experience to all car sharing drivers. All the Genesis drivers of Yandex.Drive were provided by the premium valet parking service. And we decided to change the parking situation and for the first time in Moscow we’ve opened parkings the of biggest business centers for Genesis cars in Yandex.Drive car sharing service.

credits

Oleg Bootkovsky, Creative Director Marina Moretti, Copywriter Alexy Velichkin, Art Director Victoria Chmal, Managing Director Volkova Evgeniya DPG, Account Director Burgutin Konstantin, Account Manager Seda Pogosyan, Junior Project Manager Dmitry Mukhametzyanov, Production Manager