Entries

Name

NAR rebrand

Advertised product

NAR rebrand

idea

NAR means ‘pomegranate’ in Azerbaijani, and this is why we created a brand identity that is like the inside of a juicy pomegranate. To become a customer and a part of a large NAR family is to taste a pomegranate, become reinvigorated by it, and have a fresher outlook on life.

credits

Art Direction — Natasha Rozhok Creative Direction — Oleg Barinboim Agency Producer — Sevda Jalal Case Director — Dmitry Kostuchenko Account Manager — Alexander Zavgorodny Executive Creative Director — Dmitry Tutkov