«Gazprom Neft» — one of the largest oil companies in the world — plays a leading role in the Russian oil and gas market. The company's industrial safety strategy aims to achieve «Goal Zero»: no harm to people, the environment or property at work. By 2030, the company aims to become one of the safest oil and gas companies in the world. Effective communication with personnel to ensure that work is carried out safely is an important accident prevention tool. It helps minimize the risk of harm to life and nature in the production process. We were faced with the task of developing a design system that would help the company involve its employees and contractors with different experiences and a diverse corporate culture in ensuring work safety. The visual identity concept was based on the idea of using GOST signal and warning elements. This technique made it possible to make corporate identity an integral part of the production process, corresponding visually and ideologically with the environment in which employees work. Minimalist forms help to convey messages concisely and unambiguously. Corporate identity consists of three key elements of the OSH standards system: signal colors, markings and safety signs. These elements are familiar to employees, who know how to use them and interpret them correctly. We have taken them as a basis and adapted them to the tasks and characteristics of the industrial safety function at «Gazprom Neft».