White Square | Белый Квадрат

Работы

Название

Tatarka - AU

Рекламируемый продукт

Versa yoghurt

Идея

Situation Danone have launched Versa youghurt line which will eventually be introduced to Central Asian market. The brand align themselves as food-porn product which focuses on provocation and ambiguity. Task Advertisement should have virus potential and be targeted at young audience. It should reflect brand positioning and account for the specifics of the chosen region. Solution Enter through the native channels, such as placement. Integration into the new video clip of Tatarka (Little Big Family), a singer popular on Youtube. Provocation in brand positioning sits well with the cheeky look of the singer. Uzbekistan has been picked as new headliner of the region. The video shows Versa stylish, sexy, original, in line with the authentic flair of the region. More than 6 mln views on Youtube for 2 months, more than 22 000 comments and more than 380 000 reactions.

credits

Little Big Production: Directed by Azar Strato, Alina Pasok Script: Azar Strato, Alina Pasok, Vadim Ksenodokhov DOP: Azar Strato Technical director, Second Unit Dop: Alexandr Pavlov Edited: Azar Strato General producer: Alina Pasok Producer by Little big production: Anastasiya Antipova Local production: DBLA production Local produced: Anastasiya Li, Alisher Seytniyazov Gaffer: Gleb Moshkovich MUAH: Masha Francevich Stylist and Costume Designer, art-director: Vadim Ksenodokhov Assistant of Stylist and Costume Designer: Rada Sokolova Coordinator, artist manager: Petr Victorov Customer Relations Director: Merlen Efros Project manager: Vova Artuhov Props and Production Assistant: Ksenia Leontyeva Assistant: Sergey Gorobtsov, Marat Seytniyazov Service Manager: Alexandra Demchenko Drone Operator: Nadirhan Abdullaev CG: Alexandr Stepanov, Alexandr Dysenko (WeAreFX), Stas Ravskyi (WeAreFX) Music: Iliya Prusikin, Viktor Sibrinin Lyrics: Ilyas Gafarov, Suleikha Kamalova