Problem. Until 2019, for foreigners in Uzbekistan paying for different goods and services via MasterCard was an issue. Previously, to purchase any product or simply to have lunch, MasterCard holders had to go through a complex process of cashing and currency exchange, that is available only in several ATMs across the city, and which obviously took a lot of time. Task. To show, that after the advent of Uzcard terminals, which accepts MasterCard, usage of these cards in Uzbekistan has become much easier and more convenient. Idea. Now, cardholders can easily, simply and playfully make various payments, moving from one spot to another, without wasting time on complex payment procedures. That's what we wanted to show, shooting the video in one shot.
Creative agency: TBWA Tashkent Сreative director: Farkhod Norbaev Director: Malik Zenger DoP: Tigran Mutafyan Creative producer / 1st AD: Alisher Seytniyazov Producer: Anastacia Lee Project manager: Xenia Leonteva Assistants: Aleksandra Demchenko, Daniya Kiyaeva Art department: Begzod Khudayberdiev Costumes: Feruza Khodjaeva Casting: Xenia Leonteva, Aleksandra Demchenko Service manager: Diana Kim Post production: DBLA video Cleanup: Ulugbek Abdusamatov